An image can convey a thousand words. A reader will quickly like and purchase a book if it has an appealing cover. Similarly, attractive product images and visuals persuade buyers to buy a product. It helps small businesses to communicate with and develop trusting connections with their customers and provides them assurance when making purchases without investing a lot of money.
Creating a professional design is no more a tedious task for entrepreneurs with the help of Canva. Let’s learn more about the application below.
Canva is a cost-effective alternative to hiring a designer to produce high-quality designs. MSME owners can use images from their collection of more than a million stock photos, illustrations, and icons to design various product images.
The free version is suitable for individuals and small groups working on quick projects. Here are a few benefits of using a free version:
Canva Pro is useful for individuals and small teams who need more customisation and productivity. It has various layouts and templates which are available to subscribe/pro audience. Any icon which shows Pro anywhere in the app says that it is a paid service. Even if it costs $9.95 (820.06 Indian Rupee) per month, it is available for a 30-days free trial once a person is subscribed.
Canva Enterprise is another premium version of Canva designed exclusively for businesses. It has a variety of features like custom branding, team collaboration, and advanced analytics that are not available in Canva’s regular version. It costs more than Canva’s standard version ($30; 2,472.55 Indian Rupee per month). However, it is still substantially less expensive than other design tools available in the market.
MSME entrepreneurs can download “Canva app”, which is available on both IOS & Android. Then, they can log in via any 3 sources including their Facebook ID, Google ID, or Gmail ID. After that, there are 2 ways to use Canva to make designs. The first one is using an existing template and the second one is starting from a blank template. They can use both ways to filter the template based on fonts/colour/themes and more.
Let’s see how to make a poster for the manufacturing fabrication industry.
Step -1: In the search bar, type – The product
In posters, there are two sizes- Landscape & Portrait
Choose the suitable size
Step -2: Choose the templates based on your liking
Step 3: Tap on any element in the template to customise your product. When they tap on any element, they will be able to see features below such as:
Canva is a free-to-use online graphic designing tool which is used to create social media posts, presentations, videos, logos and more. Its mission is to empower everyone in the world to design anything on their own and publish anywhere they wish. It is an ideal option for MSME entrepreneurs to create an attractive poster on their business, products or anything that can help get more customers, sales and income. Anybody with a smartphone can easily design it within some time without spending a fortune.
Kinara Capital is a leading fintech company in India that aims for the best for its customers and their growth by providing collateral-free business loans. The information mentioned above is another initiative from Kinara to educate MSME owners to use the tool to take their business to the next level. Small business entrepreneurs can initiate their loan application process with a loan eligibility check on Kinara’s website or the myKinara app. As Kinara has proprietary data-led back-end processes to determine credit worthiness, they can therefore offer a quick and simple loan process requiring minimal documentation. Also, we have a dedicated customer support team available between Monday – Friday (9.30 AM – 6.00 PM) at our toll free number 1800-103-2683 for any questions or assistance. This ensures that entrepreneurs can get the help they need throughout the loan process.
