World Environment Day: 5 Practices MSMES Can Inculcate to Reduce Plastic Usage and Sustainability

May 23, 2024
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World Environment Day, celebrated annually on June 5th, holds immense significance for India’s Micro, Small, and Medium Enterprises (MSMEs). This day serves as a reminder for MSMEs to reflect on their environmental impact and take sustainable actions to protect the planet. The environment is a critical aspect of business operations, and incorporating eco-friendly practices benefits the environment and contributes to the long-term success and growth of MSMEs.

This year the theme of World Environment Day is solutions to plastic pollution under the campaign #BeatPlasticPollution. In this article, we discuss the 5 measures MSMEs can adopt on World Environment Day to help India become sustainable and reduce the use of plastic. Let’s explore the significance of the #BeatPlasticPollution Campaign and what role MSMEs can play in it.

Why is the #BeatPlasticPollution Campaign Significant?

The #BeatPlasticPollution campaign is a global initiative to raise awareness of the problem of plastic pollution and to encourage people to take action to reduce their use of single-use plastics. The campaign is led by the United Nations Environment Programme (UNEP) and is supported by a wide range of partners, including governments, businesses, and civil society organisations.

Plastic pollution is a major environmental problem. Every year, millions of tons of plastic waste end up in the oceans, where it can harm marine life and pollute beaches and coastal communities. Plastic pollution can also have a negative impact on human health. When plastic breaks down into microplastics, it can be ingested by marine animals and can enter the human food chain.

The #BeatPlasticPollution campaign aims to raise awareness of the problem of plastic pollution and to encourage people to take action to reduce their use of single-use plastics. The campaign also aims to support the development of policies and solutions to address the problem of plastic pollution.

5 Measures MSMEs Can Help India Become Sustainable and Reduce Plastic Usage on World Environment Day

India is facing a pressing environmental challenge due to the excessive use of plastic. As the government and various organisations are taking steps to tackle this issue, MSMEs can play a vital role in helping India become sustainable and reduce plastic usage.

Embrace Recycling and Upcycling Practices:

Small businesses can actively participate in recycling and upcycling initiatives. By implementing recycling systems within their operations, MSMEs can effectively manage their waste, reduce the demand for new plastic materials, and contribute to the circular economy. The circular economy creates a production and consumption model that prioritises sustainability by extending the lifespan of raw materials within production cycles and enabling their repeated use, resulting in a significant reduction in waste generation.

Furthermore, repurposing or upcycling plastic waste into innovative products can create additional business opportunities. Through these efforts on environment day, MSMEs can make a significant contribution towards sustainable practices and the responsible management of plastic waste.

Optimise Production Processes:

MSMEs can implement sustainable production practices to minimise waste and energy consumption. By adopting lean manufacturing principles, optimising resource utilisation, and investing in energy-efficient technologies, MSMEs can reduce their carbon footprint and environmental impact. Moreover, implementing efficient inventory management systems can help minimise unnecessary packaging and reduce plastic usage in the supply chain. These practices not only benefit the environment but also promote cost savings and improve overall operational efficiency.

Promote Awareness and Education:

MSMEs have a unique opportunity to raise awareness about the harmful impacts of plastic pollution and promote sustainable practices. They can take the initiative to educate their employees about the importance of adopting sustainable alternatives, implementing proper waste management practices, and actively working towards reducing plastic usage.

By fostering a culture of environmental responsibility within their organisations, MSMEs can contribute to creating a more sustainable future and inspire others to follow suit. By actively engaging and educating their employees, MSMEs can contribute to a larger movement towards a plastic-free and sustainable future. MSMEs can also pass this information to their customers and help them understand the importance of reducing plastic usage.

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Collaborate with Sustainable Suppliers:

MSMEs have the opportunity to make a significant impact by consciously choosing suppliers who prioritise sustainability. By collaborating with suppliers that offer eco-friendly practices, MSMEs can actively reduce their dependence on plastic within their supply chains. This intentional partnership not only promotes sustainable practices within their own operations but also sends a powerful message to the industry as a whole. By leading the way and encouraging more suppliers to adopt sustainable practices, MSMEs can contribute to a widespread shift towards a more environmentally conscious business ecosystem.

Adopt Sustainable Packaging Solutions:

MSMEs can make a significant impact on reducing plastic waste on the environment day by adopting eco-friendly packaging alternatives. Switching to biodegradable materials and promoting the use of reusable packaging options can greatly contribute to sustainability. Moreover, leveraging the abundant availability of jute in India, MSMEs can embrace this biodegradable and renewable material as a greener alternative for packaging and other products. By incorporating jute into their operations on environment day, MSMEs can help reduce plastic waste and foster a more environment-friendly approach.

MSMEs play a vital role in promoting sustainability and must take proactive steps to reduce plastic usage. By implementing the five strategies outlined, MSMEs can make significant contributions to India’s sustainability goals on World Environment Day. This not only improves their brand image but also attracts environmentally conscious customers and establishes a resilient and responsible business. By collaborating and working together, MSMEs can drive positive change, create a sustainable future for India, and mitigate the harmful impacts of plastic pollution on the environment. 


World Environment Day serves as a catalyst for MSMEs to embrace environmental responsibility and pave the way for long-term business success. It is crucial to acknowledge the vital role MSMEs play in promoting sustainability. Through innovative practices, responsible production methods, and community engagement, MSMEs have the power to drive positive change and shape a sustainable future.

By embracing eco-friendly initiatives and tackling the challenge of plastic pollution under the campaign #BeatPlasticPollution, MSMEs can lead the charge towards a greener and more environmentally conscious world. Let’s celebrate World Environment Day by recognising and supporting the efforts of MSMEs in their commitment to sustainability and protecting our planet for generations to come.

Kinara Capital is a leading fully digitised non-banking financial company (NBFC). With a strong commitment to environmental sustainability, Kinara has implemented paperless onboarding and documentation processes. By leveraging advanced digital technologies, Kinara Capital eliminates the need for physical paperwork, reducing paper waste and promoting eco-friendly practices.

This digital transformation not only streamlines the lending process but also minimises the company’s carbon footprint. Kinara’s adoption of paperless operations showcases its dedication to environmental responsibility, aligning with the principles of World Environment Day and contributing to a greener and more sustainable future.

Kinara stands out with its streamlined and user-friendly business loans online. Whether business owners choose to complete it independently or seek assistance from a Kinara representative, the experience is effortless. The business loan interest rate is calculated on a reducing rate basis, ensuring transparency and fairness. With the myKinara App, the entire business loan application process to disbursement can be completed within 24-hours, enabling swift access to funds.

Eligibility can be checked in just 1-minute through the myKinara App or Kinara’s website. Additionally, Kinara Capital offers doorstep customer service and requires minimal documentation, simplifying the online business loan process. Also, we have a dedicated customer support team available between Monday – Friday (9.30 AM – 6.00 PM) at our toll free number 1800-103-2683 for any questions or assistance. This ensures that entrepreneurs can get the help they need throughout the loan process.

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