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July 1, 2021

What is a Google My Business Account and why do MSMEs need it?

    • July 1, 2021
    • By Team Kinara
    • 2 mins read

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    Google MyBusiness is a free and simple application that allows companies and organizations to control their online listings through Google's various platforms, including Google Search and Google Maps. You can check and edit your business details to make it easier for your customers to find you and even showcase client reviews.

    Small companies or MSMEs can use Google MyBusiness to take advantage of the vast number of Google searches for relevant businesses. Consider this, if you're out on vacation with your family and you want to try a local delicacy or want to buy clothes from traditional artisans, what will you do first? You take out your phone and go to Google to search for it.

    This is precisely why Google MyBusiness for MSMEs is essential.

    Why Google MyBusiness for MSMEs is important

    • Google MyBusiness is a valuable tool for MSMEs because it helps small businesses appear prominently on Google Search and Maps for free.
    • Google MyBusiness is an excellent opportunity for small business owners to enhance their online presence.
    • Customers can read reviews, add images and ratings of the business. With this added credibility, MSMEs can win customers' confidence.
    • Through Google MyBusiness a business can provide helpful information such as services and timings. Many small business owners even update their listings with pictures of products and premises.
    • With Google My Business for MSMEs, customers get instant access to useful information like phone numbers, product details, addresses, website links, upcoming events, etc.

    Let's have a look at some of the features of Google MyBusiness for MSMEs

    • Business owners can respond to the reviews and queries of their customers. They can post photos that show what they do. Businesses with photographs on their Google My Business profiles receive 42% more requests for directions on Google Maps and 35% more clicks to their websites than those without them.
    • Existing and potential customers can send you direct text messages through MyBusiness. This allows your company to connect directly and in real-time with people interested in what you have to offer, ensuring that you are available whenever needed.
    • You can manage what content you need to communicate to your customers with Google MyBusiness for MSMEs. Any information related to your business, products, services can be managed via Google MyBusiness.
    • Google MyBusiness for MSMEs is an excellent strategy to market your business to a broader internet-savvy clientele.

    Watch this video on how to create your own Google MyBusiness account:

    Here is a step-by-step process on how to list your business on Google Maps.

    You can get started by clicking on this link.

    The way forward

    Google search is one of the top tools that consumers rely on to find products and services. According to Google, 46% of all searches have a local purpose, and the primary piece of knowledge sought by local searches is the location of a company. This demonstrates how beneficial it is for MSMEs to have a listing appear in a Google search.

    Local search listings dominate the results when someone looks for goods or services. So if you are listed,, when people search for your goods or services in your locality, your Google MyBusiness page will appear among the results.

    So, don’t miss the opportunity. Get your business listing verified and get started with your Google MyBusiness account, because the future is digital!

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    Written by
    Team Kinara
    • Tags
    • MSME
    • Google maps
    • Digital

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