What is a Google My Business Account and Why do MSMEs need it?

May 23, 2024
Updated on

In the digital era, online visibility and accessibility are crucial for businesses of all sizes, especially for Micro Small and Medium Enterprises (MSMEs). With the growing dependence on the internet, having a strong online presence has become a necessity for success. One powerful tool that empowers MSMEs to enhance their online visibility and connect with potential customers is Google My Business (GMB). This article explores what Google My Business is and delves into its myriad benefits for MSMEs in India.

What is Google My Business?

Google My Business is a free and user-friendly platform provided by Google that allows businesses to create and manage their online presence on Google Maps and Google Search. Through GMB, MSMEs can create and customize their business profiles, providing accurate and relevant information to potential customers. The information includes the business name, location, operating hours, contact details, website link, product offerings, photos, and customer reviews.

How to Set Up Google My Business Account?

To create a Google My Business account, you need to sign up using your business’s information, verify your ownership, and then proceed to manage your listing through the GMB dashboard. Setting up a Google My Business profile is a straightforward process:

  1. Visit the Google My Business website.
  2. Sign in using your Google account or create one if you don’t have it.
  3. Click on “Manage now” and enter your business name.
  4. Choose the appropriate category that best represents your business.
  5. Provide your business location and contact details, ensuring accuracy for easy discoverability.
  6. Verify your business listing through the verification process, which typically includes receiving a postcard at your business address with a verification code.
  7. Once verified, you can optimize your profile by adding photos, updating operating hours, and responding to customer reviews.

Why is Google My Business Important for MSMEs?

  • Google My Business is a valuable tool for MSMEs because it helps small businesses appear prominently on Google Search and Maps for free.
  • Google My Business is an excellent opportunity for small business owners to enhance their online presence.
  • Customers can read reviews, add images and ratings of the business. With this added credibility, MSMEs can win customers’ confidence.
  • Through Google My Business a business can provide helpful information such as services and timings. Many small business owners even update their listings with pictures of products and premises. 
  • With Google My Business for MSMEs, customers get instant access to useful information like phone numbers, product details, addresses, website links, upcoming events, etc.

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Features of Google My Business for MSMEs

Here are some key features and benefits of a Google My Business account:

Business Listing

GMB provides a prominent listing on Google Search and Google Maps, making it easier for potential customers to find your business when they search for related products or services.

Contact Information

Businesses can update their contact details, making it convenient for customers to get in touch through phone calls, website visits, or direct messages.

Business Hours

Owners can specify their operating hours, including special hours for holidays or events, ensuring accurate information for customers.

Customer Reviews

GMB allows customers to leave reviews and ratings, which can help build credibility and trust with potential customers.

Photos and Videos

Businesses can showcase their products, services, and premises by adding photos and videos to their profile.


GMB allows businesses to create posts to share updates, offers, events, and other relevant information directly on their listing.


Business owners can access analytics and insights on how customers find their business listing, what actions they take (e.g., phone calls, website visits), and more.

Having a well-optimized Google My Business account can significantly improve a business’s online visibility, especially for local searches, and enhance its overall online reputation.

Benefits of Google My Business for MSMEs in India

Improved Online Visibility:

Google is the most widely used search engine globally, and having a GMB profile significantly enhances a business’s chances of appearing in relevant local searches. This improved visibility can drive more traffic to your physical store or website, translating into potential leads and customers.

Cost-Effective Marketing:

Google My Business provides an excellent opportunity for MSMEs to advertise their products and services without any cost. Creating a GMB profile doesn’t require any fees, making it an economical marketing tool for businesses with limited budgets.

Targeted Local Advertising:

For small businesses with a primarily local customer base, GMB allows them to target local customers directly. Users searching for products or services in their vicinity are more likely to discover and engage with local MSMEs, driving footfall and boosting sales.

Customer Interaction and Reviews:

GMB facilitates direct communication with customers. Business owners can respond to customer queries, address concerns, and show appreciation for positive reviews. Positive reviews can also influence potential customers’ decisions, fostering trust and credibility.

Data and Insights:

Google My Business provides valuable insights into customer behaviour, including how customers found your business, what actions they took, and their geographic location. Utilizing this data can help MSMEs make informed marketing and operational decisions.

Google Maps Integration:

GMB listings appear on Google Maps, making it easier for customers to find your physical store location. This integration is particularly valuable for brick-and-mortar businesses aiming to attract foot traffic.

Mobile Optimization:

Given the widespread use of smartphones, having a GMB profile means that your business information is accessible on mobile devices, allowing potential customers to find you on the go.

Showcase Products and Services:

GMB allows MSMEs to showcase their products and services through photos and posts. This visual representation can pique the interest of potential customers and provide them with a glimpse of what your business offers.

The Way Forward

As people increasingly rely on Google search to find products and services, having a well-optimized and accurate GMB listing becomes crucial for MSMEs to capture potential customers in their local area. With nearly half of all searches having a local intent, it’s clear that customers are actively seeking nearby options for their needs. By having a Google My Business listing, MSMEs can position themselves to be prominently displayed in the local search results, increasing their visibility and chances of being discovered by potential customers.

Local search listings indeed dominate the search results when users look for goods or services in their area. By being listed on Google My Business, MSMEs can benefit from a competitive advantage, appearing alongside relevant information such as their location, contact details, and operating hours. This not only enhances the likelihood of attracting customers to their physical stores but also establishes trust and credibility, as customers tend to view businesses with verified GMB listings as more reliable and legitimate.

In essence, having a well-optimized Google My Business page is a fundamental step for MSMEs to tap into the potential of local search and reach their target audience effectively. By harnessing the power of Google search and ensuring accurate, up-to-date information on their GMB profile, MSMEs can significantly improve their online presence, drive more foot traffic, and ultimately achieve growth and success in their local markets.


In conclusion, Google My Business has emerged as a game-changer for MSMEs in India, offering a plethora of benefits to businesses seeking to establish a strong online presence. By harnessing the power of this platform, MSMEs can tap into a vast pool of potential customers thanks to improved online visibility and targeted local advertising. The ability to create and manage a detailed business profile, interact with customers, and showcase products or services through photos further enhances the appeal of Google My Business as a cost-effective and efficient marketing tool.

In today’s digitally-driven world, where online visibility is a crucial factor in determining a business’s success, MSMEs cannot afford to overlook the potential of Google My Business. The platform not only provides businesses with valuable data insights to optimize their marketing strategies but also fosters trust and credibility through customer reviews and interactions. With Google My Business, even the smallest local enterprises can make a significant impact, connecting with potential customers, driving foot traffic, and ultimately thriving in the competitive market. Embracing this platform is a pivotal step for MSMEs in India to leverage the digital landscape and position themselves for growth and success in the ever-evolving business landscape.

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