Customer Success Story: Thanusree Tools

May 23, 2024
Updated on

In today’s highly competitive business landscape, building efficiency is crucial for Micro, Small, and Medium Enterprises (MSMEs) to thrive and remain successful. The ability to streamline operations, reduce costs, and maximize resources can give MSMEs a significant competitive edge. By investing in the right resources and initiatives, MSMEs can optimize their business processes and achieve sustainable growth and increased profitability.

One of the key factors in building business efficiency for MSMEs is the strategic allocation of resources. This includes investing in technology, infrastructure, and skilled employees. MSMEs can leverage technology to automate tasks, improve communication and collaboration, and enhance customer experience. By adopting modern tools and software solutions, MSMEs can streamline their operations, reduce errors, and save time and resources. Optimizing processes and workflows is essential for enhancing efficiency. 

Kinara Capital supports its MSME customers with the financing they need to improve and streamline their operations to achieve optimal growth and profitability. Not only does this have a transformative impact on the businesses themselves, but also helps create jobs and boost the local economy.

Introduction: Thanusree Tools

Srinivas Rao is the founder of Thanusree Tools, a business that designs and manufactures tools since 2017. Initially, he was personally involved in the production process, visiting his customers to get orders, deliver products, and collect payments. However, he soon realized that this approach caused delays in the overall process. 

Determined to overcome this challenge, Srinivas decided to streamline his operations and enhance efficiency by investing in a machine that would enable him to complete his work faster. However, this needed a substantial investment, for which Srinivas started looking for financing options.

Grow your MSME with collateral-free business loans

Streamlining for Growth

Upon a friend’s recommendation, Srinivas approached Kinara Capital and connected with an expert who guided him on the documentation required for the loan application. He quickly gathered the necessary documents, and within a week, he received a loan of Rs. 3 lakhs from Kinara. The loan proved to be a game-changer for the business. Not only was he able to complete his projects on time, but he also had the opportunity to conduct trials, expanding his business prospects further. 

Srinivas shares, “Kinara’s loan process was very straightforward and transparent. Before taking the loan, my business had a turnover of around Rs. 5 lakhs, but with Kinara’s support, it has tripled to Rs. 15 lakhs. I’m very grateful to Kinara Capital for their help in improving my business operations. Thank you, Kinara!” 

Larger Impact of Kinara’s Support

Kinara’s financing support played a pivotal role in driving Srinivas’s business to new heights, leaving a lasting impact not only on his own enterprise but also on the broader local economy. With the infusion of funds, Srinivas was able to seize opportunities for expansion and invest in critical areas that were previously beyond his reach. The loans enabled Srinivas to expand his operations. He could now afford to lease a larger workspace, purchase additional machinery, and upgrade his production capabilities. This expansion allowed him to meet the growing demand for his products, serve new markets, and scale up his business operations. The increased production capacity not only contributed to higher revenues and profitability for Srinivas but also created a multiplier effect within the local economy.

The availability of financing empowers MSMEs to invest in modern equipment and technologies to optimize their operations. With access to advanced machinery, they can improve the efficiency of their production processes, reduce waste, and enhance the quality of their products. This not only increases customer satisfaction and loyalty but also positions them as competitive players in the market, helping them grow unhindered, leading to a positive impact on the local economy.

Srinivas is one of the thousands of entrepreneurs who have benefited from Kinara’s loans. If you are a small business entrepreneur, it’s time to get your growth journey started with Kinara Capital. To get a business loan for your small business, check your loan eligibility in 1 minute in the myKinara App by downloading it from the Google Play Store, with 7 language options available, choose your preferred vernacular. Also, we have a dedicated customer support team available between Monday – Friday (9.30 AM – 6.00 PM) at our toll free number 1800-103-2683 for any questions or assistance. This ensures that entrepreneurs can get the help they need throughout the loan process.

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