Canva Poster Designing for MSMEs

May 23, 2024
Updated on

An image can convey a thousand words. A reader will quickly like and purchase a book if it has an appealing cover. Similarly, attractive product images and visuals persuade buyers to buy a product. It helps small businesses to communicate with and develop trusting connections with their customers and provides them assurance when making purchases without investing a lot of money.

  • A good design with a unique touch can increase sales and grow the business.
  • A successful design can aid in a company’s promotion through word-of-mouth. For instance, if someone sees an advertisement with good design, he will undoubtedly tell his friend.
  • Images or visuals are a better way to communicate through social media. Nowadays, WhatsApp Business App is widely used by small businesses for communication.
  • Additionally, a beautiful design helps build confidence in a firm and a positive reputation.

Creating a professional design is no more a tedious task for entrepreneurs with the help of Canva. Let’s learn more about the application below.

What is Canva?

Canva is a cost-effective alternative to hiring a designer to produce high-quality designs. MSME owners can use images from their collection of more than a million stock photos, illustrations, and icons to design various product images.

Canva Free Version Benefits

The free version is suitable for individuals and small groups working on quick projects. Here are a few benefits of using a free version:

  • 250,000 free templates
  • 100+ design layouts
  • Free graphic elements and photos
  • Add members to the team 
  • 5GB cloud storage
  • Entrepreneurs can save design works into folders and can export their works into various file formats
  • It is extremely easy to use and perfect for first-time users.

Canva Subscription Benefits

Canva Pro is useful for individuals and small teams who need more customisation and productivity. It has various layouts and templates which are available to subscribe/pro audience. Any icon which shows Pro anywhere in the app says that it is a paid service. Even if it costs $9.95 (820.06 Indian Rupee) per month, it is available for a 30-days free trial once a person is subscribed. 

Canva Enterprise is another premium version of Canva designed exclusively for businesses. It has a variety of features like custom branding, team collaboration, and advanced analytics that are not available in Canva’s regular version. It costs more than Canva’s standard version ($30; 2,472.55 Indian Rupee per month). However, it is still substantially less expensive than other design tools available in the market.

Grow your MSME with collateral-free business loans

How to Use Canva from a phone?

MSME entrepreneurs can download “Canva app”, which is available on both IOS & Android. Then, they can log in via any 3 sources including their Facebook ID, Google ID, or Gmail ID. After that, there are 2 ways to use Canva to make designs. The first one is using an existing template and the second one is starting from a blank template. They can use both ways to filter the template based on fonts/colour/themes and more.

How to use an existing template in Canva?

Let’s see how to make a poster for the manufacturing fabrication industry. 

Step -1: In the search bar, type – The product

In posters, there are two sizes- Landscape & Portrait 

Choose the suitable size

Step -2: Choose the templates based on your liking

Step 3: Tap on any element in the template to customise your product. When they tap on any element, they will be able to see features below such as:

  • Add or remove text / fonts / colours
  • Icons 
  • Size
  • Stickers
  • Background 
  • Image
  • Shapes & Illustration
  • Use videos on posters or flyers 
  • Use high-resolution free stock images 
  • Add name / URL
  • Product details / Address etc

How to Save or Download Images using Canva?

  • Tap on the save as image icon.
  • Export your work into various file formats
  • In case of no subscription for the particular template, you can always screenshot the file


Canva is a free-to-use online graphic designing tool which is used to create social media posts, presentations, videos, logos and more. Its mission is to empower everyone in the world to design anything on their own and publish anywhere they wish. It is an ideal option for MSME entrepreneurs to create an attractive poster on their business, products or anything that can help get more customers, sales and income. Anybody with a smartphone can easily design it within some time without spending a fortune.

Kinara Capital is a leading fintech company in India that aims for the best for its customers and their growth by providing collateral-free business loans. The information mentioned above is another initiative from Kinara to educate MSME owners to use the tool to take their business to the next level. Small business entrepreneurs can initiate their loan application process with a loan eligibility check on Kinara’s website or the myKinara app. As Kinara has proprietary data-led back-end processes to determine credit worthiness, they can therefore offer a quick and simple loan process requiring minimal documentation. Also, we have a dedicated customer support team available between Monday – Friday (9.30 AM – 6.00 PM) at our toll free number 1800-103-2683 for any questions or assistance. This ensures that entrepreneurs can get the help they need throughout the loan process.

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