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Today, being present online is no longer a luxury—it’s a necessity for business growth. For Indian MSMEs (Micro, Small and Medium Enterprises), a digital presence opens doors to new customers, supply chains, and funding opportunities that were once out of reach.
With increasing internet penetration and rising buyer confidence in online transactions, the shift towards digital platforms has accelerated. Whether you’re a manufacturer, trader, or service provider, listing your business online helps build visibility, credibility, and competitiveness in the market.
Platforms like IndiaMART and MSME Global Mart are specifically designed to support MSMEs in India. While IndiaMART connects sellers with a vast network of B2B buyers across sectors, MSME Global Mart, managed by NSIC (National Small Industries Corporation), offers access to government tenders and public procurement opportunities.
These platforms don’t just act as directories—they are business enablers. From lead generation and analytics to access to global markets and government support, they play a vital role in helping small businesses scale sustainably.
In this blog, we’ll walk you through how to register on both platforms, the benefits of listing, actionable tips to increase sales, and a comparative breakdown to help you decide which one suits your business better. Whether you’re just starting out or looking to expand, this guide will help you make informed decisions and take the next step in your digital journey.
Why Should MSMEs Be on These Platforms?
Over 80% of MSMEs report a rise in sales after going digital. These B2B marketplaces connect businesses to millions of buyers, reduce marketing costs, and allow you to operate 24/7.
Platforms like IndiaMART and MSME Global Mart provide direct lead access, analytics, and increased brand credibility.
Let’s now explore how to register and benefit from each.
How to Register on IndiaMart?
IndiaMART is India’s leading online B2B marketplace with over 7.9 million seller storefronts and 194 million registered buyers. Here’s how to get started:
Step-by-Step Registration:
Step 1: Visit https://www.indiamart.com
Step 2: Click on “Start Selling”.
Step 3: Enter basic details like:
- Name
- Mobile number (OTP verification)
- Business name
- City and product category
Step 4: Complete your profile by uploading:
- Product images
- Pricing
- Minimum Order Quantity (MoQ)
- Certifications (GST, Udyam, etc.)
Step 5: You’re now listed! Begin responding to buyer enquiries through the dashboard or the IndiaMART app.
Benefits of Listing on IndiaMART
IndiaMART holds 60% of the B2B market share in India. Here’s why it stands out:
- 93 million+ business enquiries per year
- Each seller has access to 224 potential buyers
- Strong mobile traffic (82%) and a user-friendly app
- Buyer conversion growth of ~35% (FY17–FY23)
- Seller base growing at ~19% CAGR
- Effective lead-matching algorithm
- 58% of users return to transact within 90 days
- Opportunities for export through verified exporter status
IndiaMART helps you go from a local player to a national or even global supplier—faster than traditional offline methods.
How to Register on MSME Global Mart?
Managed by the National Small Industries Corporation (NSIC), this portal is specifically built for India’s MSME sector.
Step-by-Step Registration:
Step 1: Go to https://www.msmemart.com
Step 2: Click on “Register” at the top right.
Step 3: Choose your registration type:
- Udyam Registered
- NSIC Registered
- Others
Step 4: Fill in details:
- Udyam number
- PAN & GST
- Business category and address
Step 5: Upload product details, certifications, images, and catalogues.
Step 6: Choose between free listing or premium membership for added features.
Benefits of Listing on MSME Global Mart
- Supported by NSIC, giving it official credibility
- Ideal for government tenders and public procurement participation
- Access to exhibitions, trade fairs, and B2B networking
- E-marketing tools and business matchmaking support
- Affordable listing plans designed for MSME budgets
- Over 10,340 businesses registered in FY 2023–24, generating ₹6.31 crore in revenue
If you’re an MSME seeking to connect with government buyers and participate in public tenders, this is your go-to platform.
Which Platform is Better for Your Business?
Choose IndiaMART if you:
- Want to reach a large buyer base quickly
- Are you looking to generate consistent inbound leads
- Want to explore international/export markets
Choose MSME Global Mart if you:
- Want to tap into government procurement opportunities
- Are Udyam/NSIC registered and want credibility
- Want an affordable way to showcase your products
- Are you looking for support services like trade fairs and tenders
Pro Tip: Register on both platforms if possible. Use IndiaMART for lead generation and MSME Global Mart to stay connected to government schemes and procurement.
Conclusion
In a digital economy, being present where your customers are is half the battle won. IndiaMART offers a robust lead-generation engine that connects you with millions of potential buyers, while MSME Global Mart provides structured access to government opportunities and credible partnerships, both crucial for scaling your MSME.
Whether you’re a local manufacturer looking to expand across India or a service provider aiming to work with government contracts, these platforms can be vital allies in your growth journey.
And while you’re taking steps to grow your visibility, don’t forget about financial readiness. Access to a Business Loan can be the difference between grabbing a big opportunity or missing it. That’s where Kinara Capital comes in—offering collateral-free business loans tailored specifically for MSMEs. With a quick process, doorstep service, and support across 4500+ pincodes, Kinara helps you invest in marketing, inventory, manpower, or tech upgrades—whatever your next step may be. Discover more about this topic on our YouTube page, featuring videos available in Hindi, Telugu, Tamil, and Kannada.
